Simon La Barrie is an Australian entrepreneur, inventor, and early AI technology pioneer known for developing innovative live commerce and streaming payment systems. As founder and CEO of KokuaLive, he leads the development of immersive “I Am There” technology, combining live video shopping, AI interaction, streaming payments, and digital commerce into one connected platform. Originally born in London and raised in Adelaide, Australia, Simon built his career through self-education, entrepreneurial instinct, and a passion for future-focused technology. His work has earned international recognition, including the Australian Innovation Award and multiple issued patents across the United States, Singapore, Australia, and China. Today, Simon continues to focus on AI-driven retail experiences and next-generation commerce technology designed to bridge physical and digital shopping experiences.